The new brand, a cornerstone of the Group’s new identity system, succinctly expresses the multi-utility nature and the importance of the company’s territorial affiliation. The branding intervention is a restyle of the original logo to make the plural and organic nature of the company immediate, without losing the elements that make the brand recognizable and familiar to its audience. The Amag Group is well established in the communi¬ty and enjoys excellent brand awareness. This historical and territorial heritage is an asset that needed to be maintained and further enhanced. AMAG Group is the leading multi-utility in environmental, water and energy services in the city of Alexandria and serves a vast territory com¬plexed between the Alessandria, Acquese, Bormida Valley and Langa Astigiana areas.
